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When marketing goods or services B2B (business to business), it’s crucial to avoid falling into the commodity trap. Basing your competitive position purely on pricing considerations is the first step in a race to the bottom in which no wins. Ask customers what they...

Inspired by hurricane season, we talked about preparing for disaster recovery in early October, and we hinted at an equally important parallel process: preparing for financial disaster. Savvy business people don’t let a good economy give them a false sense of security. It’s not...

Ever dreamed about running a family business? Maybe you already do. Running a business together as a family can be a study in extremes. This article in the Columbia (Missouri) Business Times paints a glowing picture, profiling three happy family businesses. One mom reflects...

Today’s economy seems to be full of contradictions. The GDP and stock market soar while wages stay stagnant. Unemployment drops while wages stay stagnant. Millennials represent 33% of the population, and they’re on track to be the most educated generation to date, according to...

Do you ever feel like you’re the puny upstart, facing off against an 800-pound gorilla in the business world? Well, size doesn’t confer immunity from obstacles. Just like tales of David and Goliath, sometimes the little guy can get the drop on the big...

Employee engagement is a big buzzword right now. We all know that engagement is essential to a thriving workplace and high-performing employees. Briefly, here’s a definition from Forbes.com: Employee engagement is the emotional commitment the employee has to the organization and its goals.  ...

Immigration is in the news, and I expect it’s not going away. During the 2016 presidential campaign we heard a lot about a wall, and about the dangers and problems associated with immigration. However, the flip side is this: the US economy depends on...